STORES Trends: August 2016

Cashing is on Pokémon GO. The new mobile augmented reality game from Niantic Labs and The Pokemon Company has transformed kids,teens and adults into Pokémon GO "trainers" in search of the iconic creatures.   Pokémon GO uses a smartphone’s GPS and camera, along with augmented reality, to turn the real world into an expansive hunting ground. A new lexicon has even emerged to accompany the game’s success: Local attractions and businesses are turned into Pokémon Gyms; PokéStops are places where players can stock up on free accessories and items like PokéBalls; and there is an in-game item called a “Lure” which players can purchase to attract Pokémon to a specific...